Royal Enfield to set up bike assembly in Argentina, first outside Chennai

Royal Enfield, a mid-sizing bike phase ( 250cc -750cc) manufacturer , nowadays introduced that it will begin regional assembly of bikes in Argentina in partnership with Grupo Simpa, Royal Enfield’s regional distributor in the country given that 2018. This will be the initially time in Royal Enfield’s modern-day background that bikes will be assembled and made outdoors the company’s production amenities in Chennai.

The regional assembly unit in Argentina will be centered at Grupo Simpa’s facility situated in Campana, Buenos Aires. To commence with, the plant will locally assemble three bike types – the Royal Enfield Himalayan, the Interceptor 650 and the Continental GT 650 – starting this thirty day period.

Argentina is between the largest mid-sizing bike marketplaces in Latin America. Royal Enfield set up retail functions in Argentina in March 2018, with its initially shop in Vicente Lopez, Buenos Aires. Because then the enterprise has expanded its retail network in the marketplace and now has 5 distinctive outlets in Argentina.

Overall, Royal Enfield has 31 distinctive outlets and 40 other retail touchpoints in all of Latin American nations around the world.

ALSO Examine: Superbikes for those people in search of experience and a big rush of adrenaline

Vinod K Dasari, CEO, Royal Enfield, stated, “Royal Enfield has been functioning steadily to grow and extend the middleweight motorcycling phase globally and also to increase our footprint in essential world wide marketplaces. Around the final couple of several years, we have grown our global presence drastically and now have wide retail presence across sixty nations around the world. With a strategic see to cater to rising need and to attain substantial marketplace edge, we have been pursuing our programs to set up regional assembly units across distinct marketplaces in the Asia Pacific area and across South America. In the initially of these, we are really delighted to announce the initially CKD assembly plant in Argentina”

He included, “Argentina and other South American nations around the world have been an essential marketplace for Royal Enfield. At any time given that we commenced profits given that 2018 in Argentina, we have received a resounding reaction to our bikes from individuals. The regional terrain and topography produce the fantastic canvas for using our bikes, specifically the Himalayan. The first achievement of the 650 Twin bikes has also been really encouraging. We are deeply fully commited to focusing on getting a part of the fabric of the country’s loaded motorcycling lifestyle. Our conclusion to get started assembling our bikes in Argentina is testament to our lengthy time period dedication and rising self esteem in the market”

Brazil, Argentina and Colombia are between the three most essential marketplaces for Royal Enfield in Latin America. Further than India (the largest marketplace for the manufacturer with about 900 dealerships), Royal Enfield bikes get to individuals and lovers in extra than sixty nations around the world worldwide, as a result of 660 dealerships and 82 distinctive manufacturer outlets in nodal metropolitan areas this sort of as Milwaukee, London, Paris, Madrid, Barcelona, Melbourne, Sao Paulo, Bogota, Medellin, Mexico City, Buenos Aires, Dubai, Bangkok, Jakarta, Manila and Ho Chi Minh City.