Kerala Agriculture Minister VS Sunil Kumar has officially introduced ‘Coconut Paste’, a first-of-its-variety products in the region below the brand name title MM Originals.
He claimed this one of a kind initiative provides benefit included goods of coconut with zero preservative or additives, for shoppers. Extensive internet marketing of coconuts from Kerala in India and the worldwide marketplace will gain the farmers from this region and aid them obtain remarkable income and benefit.
Coconut paste to incorporate zest to South Indian dishes to hit the marketplace
Produced by Mezhukkattil Mills, the products is the result of years of investment decision in R&D, to make coconut utilization in food items common and obtainable to all. In this hassle-free sort, coconut is preserved with patented systems, claimed Ubais Ali, Government Director, Mezhukkattil Mills.
With this launch, the corporation, with 40 years of expertise in the coconut field, is stepping into the B2C segment right after effectively catering to around 22 international makes in the B2B segment.
Hassle-free of charge use
The all set-to-use Coconut Paste opens up innumerable choices of such as coconut in the diet plan in the most hassle-free and problem-free of charge manner, in accordance to the corporation.
The products saves time for residence-makers although also minimizing chores these types of as grating and grinding and can be applied in the roasted sort in recipes, he claimed.
The corporation has released two variants — simple and roasted coconut paste, with a shelf everyday living of up to 12 months. The goods are accessible on e-commerce platforms these types of as Amazon, Flipkart and all important retail marketplaces.