Netflix keeps adding subscribers as Squid Game becomes its biggest hit

The slower start off to the 12 months indicates it is still on keep track of to increase just about 18m subscribers this 12 months, the worst performance because 2016. 

On the other hand, traders appeared cheered by the hottest figures, with shares growing practically 4pc in following-several hours buying and selling.

It was not just Squid Sport which drew subscribers in the hottest quarter, and new sequence of hit reveals Sexual intercourse Education and learning and La Casa de Papel also helped draw in audiences back to the streaming web-site.

Netflix explained it would be altering how it recorded how persons were being viewing its reveals, and would alternatively start off reporting several hours considered somewhat than the full quantity of accounts which watched a clearly show.

It explained this “matches how exterior services measure Television set viewing and provides suitable credit rating to rewatching”.

The streaming web-site discovered that the recent outage at Facebook earlier this thirty day period prompted a 14pc spike in engagement. 

“We compete with a staggeringly large set of functions for consumers’ time and consideration like observing linear Television set, looking at a book, searching TikTok, or playing Fortnite, to identify just a few.”