Lego profits soar as parents seek solution for bored kids

Some of its worldwide factories and retailers were being also quickly shut because of to the pandemic and, although some have due to the fact reopened, some others keep on being shut, according to the team.

The company said the profits leap was partly offset by greater prices of worldwide shipping pursuing the non permanent closure of the production web pages in Mexico and China, as well as investments in new products.

It saw the number of visits to Lego.com double last 12 months and, in spite of the pandemic, ploughed in advance with retailer openings – with one more 134 new retailers, which include ninety one in China, expanding the chain to 678.

Lego plans to open one more a hundred and twenty web pages in 2021, with 80 in China.

Mr Christiansen reported: “People are on the lookout for distinctive and memorable bodily model ordeals, so we will carry on to spend to expand our worldwide retail footprint, as well as elevate our in-retailer procuring ordeals.

“We will also even further construct our e-commerce abilities to aid on line procuring on our very own and our partners’ platforms.”