6 TikTok Myths, Debunked in 2022

A lot of marketers have flirted with the plan of attempting TikTok, but particular misconceptions have stood in the way.

For occasion, isn’t really it just a platform for teens? Especially, teens who lip-sync?

To assist control the confusion, we have rounded up a record of frequent TikTok myths to support you come to a decision no matter whether it justifies a place on your marking roster. Let us dive in.

Myth 1: TikTok’s viewers is as well younger.

Brands mistakenly presume that TikTok is just for teenagers and youthful grown ups. Even though it at first exploded in attractiveness with the Gen Z crowd, TikTok is rapidly “growing up.” In truth, 36% of TikTok users in 2021 have been concerning 35 and 54 decades aged, a 10% raise from the 12 months ahead of.

On best of that, 50% of Millennials report browsing TikTok in the last three months, together with 38% of Gen X-ers, in accordance to HubSpot’s 2022 People Tendencies Report. We forecast these numbers will continue to rise as TikTok cements alone as a mainstream social system.

Myth 2: TikTok is just for lip-synching and dancing.

Although these styles of video clips definitely exist on TikTok, it is only the tip of the iceberg. As its viewers has grown far more numerous, so much too has its articles.

Today, you can find videos that hit nearly any specialized niche. For illustration, some of the most common TikTok types involve cooking recipes, natural beauty tutorials, fitness routines, everyday living hacks, and even pet films. This also indicates TikTok can operate for a range of brand names across distinct industries.

For illustration, Ryanair, a European airline, is a supporter favorite on TikTok with almost two million TikTok followers. DuoLingo, a language learning app, is one more favored with more than four million followers. Then you can find Pink Bull, a well known electrical power drink, with nearly 7 million followers. These are wildly distinct brands, from various industries, that have constructed a balanced audience on TikTok.

Curious which brands are successful on TikTok? Check out out this beneficial guide to get inspired.

Fantasy 3: If your model is “serious,” TikTok isn’t for you.

TikTok has a standing for currently being quirky — but if your brand is on the critical aspect, you should not permit this scare you away. Alternatively, try approaching your brand from a unique angle.

For example, consider a appear at Earth Income, an NPR-backed podcast that addresses sophisticated topics about the economic system. Not the most entertaining subject matter in the entire world, proper? Yet, it is raked up almost 750,000 followers.

From gentrification to mortgages, no matter is also critical for Earth Cash to tackle with a humorous spin. Require convincing? Choose a search at the pursuing video that asks, “Is absolutely free delivery genuinely no cost?”

If you truly feel your manufacturer is far too “critical” for TikTok, choose a observe from Planet Money and solution your model — and the written content you generate — from a unique lens. At the conclude of the working day, it truly is about sharing price and delivering it in an partaking way — and which is a target pretty much any model can achieve.

Fantasy 4: You need to have a large amount of followers to go viral.

On TikTok, anyone can go viral. Even accounts with a handful of followers can spark hundreds of thousands of sights on a fantastic video.

Its viral nature is a immediate final result of its algorithm. How does it function? The algorithm pinpoints customers that may well love your material dependent on their past view historical past, hashtag searches, and present-day location. Then, it will push your video clip to their feed. If sufficient people interact with it, the algorithm will share it to even additional persons. Future matter you know, you have a viral strike.

Here’s an instance: suppose you article a online video of your self mountaineering a mountain. The algorithm reveals your online video to users who reside close by, as very well as those who not too long ago searched for climbing trails on the system. It notices a great deal of people today “liking” and commenting on the online video, so it shares it to additional customers.

Prolonged story short, if you might be nervous you is not going to get any traction on TikTok, it is valuable to remember that the algorithm is on your facet, enabling you to attain far more folks exterior of your fast followers.

Fantasy 5: Since TikTok video clips are shorter, end users are less engaged.

TikTok is acknowledged for its small, chunk-sized information. On the other hand, this generates an illusion that users really don’t commit substantially time on the platform.

Thankfully, this couldn’t be farther from the truth. In point, TikTok has an normal consumer session of 10.85 minutes, far exceeding any other social media system. On top rated of that, customers in the U.S. open the TikTok app 8 times a day on common.

Fantasy 6: TikTok is a trend.

Will TikTok meet up with the similar fate as Myspace and Tumblr? While it truly is much too early to get in touch with, I would argue that it doesn’t truly issue.

For a person, limited-sort video clip is dominating the social media landscape. If TikTok satisfies its demise, buyers will even now crave this content material. The viewers could bounce to a new platform, or migrate to an present 1. Possibly way, you however need to have to know how to make engaging, snackable material — and TikTok is the foremost platform to hone this talent.

Second, if you construct your brand accurately, no rise or slide of a solitary platform will topple it. If you establish a solid community all around your model, it will come to be unshakeable. But in get to do this, you want to go in which your audience is — and, for suitable now, that may well be TikTok.

Back again To You

Let us close with 1 remaining fantasy: it can be way too late to be a part of TikTok.

This is untrue, particularly if your viewers is lively there. Further more, its substantial engagement costs, stellar development possible, and effective algorithm can consider your digital internet marketing to the upcoming level. That explained, time is of the essence. Manufacturers that set up a existence on TikTok now can stay forward of the curve.