‘Inclusive’ Unilever ditches ‘normal’ from beauty products

Unilever will ditch the phrase “normal” from its beauty solutions and tone down product picture enhancing in a bid to burnish its diversity and inclusion qualifications. 

The FTSE 100 company said its enhancing ban would reduce “all electronic alterations to body shape, dimension, proportion and skin color” from its advertising, though the word “normal” will be taken off from at least 200 solutions within a year. 

The proprietor of the Dove particular treatment brand explained the go was aspect of drive to create a “more inclusive definition of beauty”. 

The shake-up is the most recent case in point of company giants dropping longstanding labels and practices in an try to look more ethical to a new generation of consumers. 

Sunny Jain, Unilever’s head of beauty and particular treatment solutions, said: “We know that taking away ‘normal’ from our solutions and packaging will not take care of the trouble by itself, but it is an vital stage forward.”