Centene consolidating Medicare Advantage plan branding under Wellcare

Key insurance company Centene stated Thursday it will consolidate all of its Medicare Gain manufacturers less than its wholly-owned subsidiary, Wellcare. Centene acquired Wellcare Wellness Plans in January 2020 for about $17 billion.

Centene stated the transfer will better align with the firm’s approach and develop much better brand awareness.

The insurer’s Medicare manufacturers, like Allwell, Wellness Net, Fidelis Care, Trillium Gain, Ohana Wellness Strategy, and TexanPlus will develop into one particular unified Medicare brand less than the Wellcare identify.

What is actually THE Influence

Considering the fact that the acquisition, Wellcare’s Medicare footprint has developed, ensuing in many Medicare Gain manufacturers across 33 states. That was the key impetus at the rear of the MA brand consolidation approach, which Centene senior video clip president and CEO of Medicare Prosperous Fisher stated would consequence in better company for the firm’s 1.1 million MA users nationally.

The “brand refresh,” as Centene calls it, also includes a new, modernized logo the corporation hopes will convey a new perception of optimism and consumer friendliness. The tone and voice of the brand will also be more simple, the insurance company stated, offering an easier total practical experience for users.

Wellcare has available a range of Medicare products for more than 20 a long time, like Medicare Gain and Medicare Prescription Drug Plans, which present coverage further than authentic Medicare. 

Nowadays, the corporation offers rewards this sort of as dental, hearing and eyesight companies Flex playing cards to guide with co-pays transportation companies telehealth visits wellness and conditioning courses in-household assistance companies and exclusive supplemental rewards for the chronically unwell.

THE Greater Development

When Centene to start with acquired Wellcare, the combination was predicted to crank out about $five hundred million of yearly internet cost synergies by the 2nd year, and a press was designed to deal with the social determinants of health and fitness this sort of as meals insecurity, housing instability, homelessness, unemployment, absence of obtain to transportation and other non-professional medical barriers to health and fitness.

It’s not the only acquisition Centene has designed in new a long time. In January it agreed to get Magellan Wellness for $two.two billion the firms stated the offer will empower better health and fitness outcomes at lessen full professional medical prices via built-in methods, and create alternatives to develop Centene’s specialty care organization with improved companies, new item improvement and added third party interactions.

Not all of Centene’s subsidiaries have experienced a clean go of it. In March, Ohio Legal professional Common Dave Yost filed a lawsuit versus the insurance company, alleging that corporation subsidiary Buckeye Wellness Strategy employed a internet of subcontractors for the provision of pharmacy rewards to misrepresent pharmacy prices, ensuing in thousands and thousands of bucks of overpayments by the Ohio Division of Medicaid.

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